Maybelline New York Grippy Serum Primer, the ultimate makeup grip primer designed for lasting wear. This innovative primer glides on like a serum and grips your makeup for up to 24 hours, ensuring a flawless finish that stays put. Grippy Serum transforms instantly—after just 20 seconds, its fresh serum texture evolves into a sticky Primer that holds makeup perfectly throughout the day.

Formulated with 2% niacinamide, this serum-primer hybrid provides 24-hour hydration while delivering a fresh, plumped look to your skin. Enjoy the confidence of a makeup grip that feels light and non-greasy.

Benefits:

• Up to 24 hours of makeup grip
• Ultra-blendable with serum-like feel
• Contains 2% niacinamide for hydration
• Vegan formula with no animal-based ingredients
• No white cast or greasy feel.
• Suitable for all skin types including sensitive skin.

How to Use:

• Prep Your Skin
  Ensure your face is clean and moisturized primer goes on best over hydrated skin.
• Drip & Glide
  Use the dropper to put 1–3 drops onto your face or fingertips.
• Pat In
  Gently pat the serum into your skin with fingertips until fully absorbed.
• Wait ~20 Seconds
  Allow the formula to transform—initially silky, it will turn lightly tacky to help grip foundation.
• Apply Makeup
  Use foundation, concealer, or CC cream over the tacky primer. You can also skip makeup for a subtle dewy finish.

Maybelline New York is available in over 120 countries. By combining technologically advanced formulations with on-trend expertise and New York edge, Maybelline New York's mission is to offer innovative, accessible, and effortless cosmetics for every woman.

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